National Lipstick Day is on 29 July every year, in Australia and worldwide. First registered as a holiday in 2016 by beauty mogul Huda Kattan, it’s all about celebrating self‑expression, confidence and the mood‑boosting power of the perfect shade. Lipstick was the breakout hero that made MAC famous, so we go all‑in every 29 July with limited‑edition drops and offers.

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From sultry neutrals to pretty pinks and knock-your-socks-off reds, M·A·C's most popular lipstick shades deserve pride of place in your makeup bag.

-- VELVET TEDDY is M·A·C's iconic Matte Lipstick with a velvety opaque finish. It's also one of those rare beige tone nude lipsticks that looks equally as beautiful on fair complexions as it does on deeper ones.

-- RUBY WOO is M·A·C's iconic red lipstick. Ooze confidence in this Retro Matte Lipstick with a vivid red finish and blue undertones, that's perfect for any skin tone.

-- THANKS, IT’S M·A·C is M·A·C’s bestselling LUSTERGLASS LIPSTICK. Famous for its lightweight sheer formula, this nude lipstick delivers an effortless shine with a long-wearing, lustrous finish.

-- RUSSIAN RED is a classic, timeless red shade lipstick. This bold blue-red lipstick is perfect for making an unforgettable statement.

-- MEHR is a perfect cool-toned, mid-mauve Matte Lipstick that you can still class as a nude. In a slightly more pink shade than Velvet Teddy, it's perfect for everyday wear.

-- HONEYLOVE is the perfect mid-tone beige with a hint of nude. It's super versatile and even when worn on its own, it says "I look like I've made a big effort, but all I've done is throw on a lipstick".

-- CHILI is a brown, orange-red lipstick that is suitable for any skin tone looking for a warmer, neutral shade with a bold colour pay-off!

Read more about our iconic lipstick shades.

With M·A·C's innovative tools, finding your next favourite lip colour online has never been easier. Use M·A·C Cosmetics' virtual try-on to try makeup in the comfort of your own home, or explore M·A·C's lipstick shade finder to compare shades and textures on different skin tones. Find the perfect M·A·C lipstick shade for you this National Lipstick Day.

Surprise, it wasn't made for anyone gender at all. The very first lip colours appeared about 5,000 years ago in ancient Sumer and the Indus Valley, and both men and women wore them. In ancient Egypt, lip pigments signalled social status rather than sex, so makeup across the genders was totally normal.