GET THE LIPSTICK
THAT GIVES BACK 100%

100% of the selling price of VIVA GLAM Lipstick is donated to local organizations fighting for healthy futures and equal rights for all. Since '94, M∙A∙C VIVA GLAM has raised OVER $500,000,000 globally, and counting!

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Lipstick / VIVA GLAM 26
$30.00
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Viva Glam Lipstick

Viva Glam I
$30.00
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Viva Glam Lipstick

Viva Glam II
$30.00
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Viva Glam Lipstick

Viva Glam III
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“A RED LIP IS MY LOOK QUE
NO FALLA – EL ROJO SIEMPRE
FUNCIONA! THIS FIERY SHADE
EMBODIES WHO I AM, AND I HOPE
YOU LOVE IT AS MUCH AS I DO.”

INTRODUCING

LIMITED-EDITION VG26

Celebrating 26 years of giving back 100% – an exclusive fiery red Matte Lipstick joins our philanthropic lineup – for a limited time only.

GET THE LIPSTICK THAT GIVES BACK 100%

GET INSPIRED, COMO ALÍ

Feel empowered to look good – for good – with M·A·C VIVA GLAM starring Rosalía.

CHANGING LIVES
SINCE '94

Over 9,713 grants given to 1,818
organizations in 92 countries.

Over $500,000,000 raised globally,
and counting!

Over 19 million lives changed
around the world.

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VIVA GLAM GIVES BACK 100%

When you buy any VIVA GLAM Lipstick, you’re donating 100% of the selling price to local organizations supporting women and girls, the LGBTQIA+ community and people living with or affected by HIV/AIDS.

EMPOWERING
WOMEN AND GIRLS

M·A·C VIVA GLAM partners with local organizations to fight for equal rights and healthy futures for women and girls, specifically around reproductive and sexual health education.

Supporting
the LGBTQIA+
COMMUNITY

M·A·C VIVA GLAM eliminates stigma and fights for the empowerment of the LGBTQIA+ community, specifically assisting homeless LGBTQIA+ youth alongside regional organizations.

FIGHTING
HIV/AIDS

M·A·C VIVA GLAM continues our mission and confirms our commitment to ending HIV/AIDS, one VIVA GLAM Lipstick at a time.

HELPING THOSE
AFFECTED BY COVID-19

This year, the M·A·C VIVA GLAM Fund donated $10,000,000 USD to over 250 local organizations around the world to support vulnerable communities affected by COVID-19. Meet our frontline partners who are working at a local level to create global change.

SHOP

  • AID TO AT-RISK INDIVIDUALS

    CRUZ ROJA
    MEXICANA

    MEXICAN RED CROSS

    is educating Mexico’s most vulnerable communities, running national COVID-19 prevention and detection campaigns.

    LEARN MORE

  • AID TO AT-RISK INDIVIDUALS

    HELPAGE
    CANADA

    is safely delivering food, medication and personal care products to Canadian seniors, letting them know they are loved and not alone.

    LEARN MORE

  • AID TO AT-RISK INDIVIDUALS

    RIVER HOUSE
    TRUST

    is supporting Londoners living with or affected by HIV/AIDS, and scaling up their Food Bank Program by over 100%, introducing a personal-shopping service that safely delivers food weekly to their quarantined clients.

    LEARN MORE

  • ESSENTIAL HEALTHCARE

    GHESKIO

    is supporting COVID-19 patients in Haiti with home delivery of essential goods and services, including clean water, soap and phone cards, to encourage self-isolation while staying connected to friends and family.

    LEARN MORE

  • ESSENTIAL HEALTHCARE

    PARTNERS
    IN HEALTH

    is greatly improving testing capacity for COVID-19 in Peru’s most vulnerable communities by deploying rapid diagnostic tests that offer results in 15 minutes.

    LEARN MORE

  • ESSENTIAL HEALTHCARE

    MÉDECINS SANS
    FRONTIÈRES

    DOCTORS WITHOUT BORDERS

    is deploying healthcare professionals and specialists from around the world to support hospitals, care for patients and reinforce prevention control actions in Northern Italy.

    LEARN MORE

  • NUTRITIOUS MEALS

    GOD’S LOVE
    WE DELIVER

    is delivering seven days of shelf-stable meals to 5,000 at-risk clients in addition to their regular meal program.

    LEARN MORE

  • NUTRITIOUS MEALS

    LIFELONG

    is expanding efforts to provide meals to those in quarantine due to a presumed or established case of COVID-19.

    LEARN MORE

  • NUTRITIOUS MEALS

    PROJECT
    ANGEL FOOD

    is hiring chefs and restaurant workers who are out of work, due to COVID-19, to cook and prepare medically tailored meals for high-risk individuals.

    LEARN MORE

  • SUPPORT FOR WOMEN AND CHILDREN

    UNICEF
    CANADA

    is protecting the world’s most vulnerable children by providing critical hygiene and medical supplies, along with access to continuing education, psychosocial support and healthcare.

    LEARN MORE

  • SUPPORT FOR WOMEN AND CHILDREN

    GRASSROOT
    SOCCER

    is supporting the girls they work with in developing countries, ensuring them sustained access to vital health services.

    LEARN MORE

  • SUPPORT FOR WOMEN AND CHILDREN

    HARMONY HOME
    ASSOCIATION

    is providing masks, shelter and COVID-19 prevention education to vulnerable Taiwanese groups, including migrant-worker mothers and stateless children.

    LEARN MORE




26 YEARS OF GIVING A GLAM!

The glammest highlights, legendary faces and iconic shades from the feel-good history of M·A·C VIVA GLAM. SEE THE TIMELINE

SHADES THAT GIVE BACK 100%!

Now there are four ways that giving is a good look! Fiery red VG26 joins our philanthropic Lipstick lineup – for a limited time only.
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Lipstick / VIVA GLAM 26
$30.00
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Viva Glam Lipstick

Viva Glam I
$30.00
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Viva Glam Lipstick

Viva Glam II
$30.00
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Viva Glam Lipstick

Viva Glam III
$30.00
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GET ROSALÍA’S LOOK

Give your look full-face impact with the products and shades worn by Rosalía in VIVA GLAM 26.
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Studio Fix Fluid SPF 15 Foundation
$55.00
Shop 66 Shades
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Prep + Prime Fix+

Original
$39.00
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Shape & Shade Brow Tint

Taupe
$39.00
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Art Library: Nude Model
$89.00
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Brushstroke 24-Hour Liner

Brushblack
$39.00
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Extended Play Gigablack Lash
$39.00
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BEST SELLER
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Studio Fix Powder Plus Foundation
$55.00
Shop 43 Shades
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