Viva Glam Keith Haring

Celebrate 27 years of giving back 100% to support healthy futures and equal rights for all
with three special-edition Lipsticks in Keith Haring’s signature primary-colour palette.

GET THE LIPSTICK THAT GIVES BACK 100%

WHAT YOU SPEND IS WHAT WE GIVE

GIVE BACK 100% TO SUPPORT

HEALTHY FUTURES AND EQUAL RIGHTS FOR ALL

Let’s break it down: When you spend $30 on a VIVA GLAM Lipstick, we donate $30 to support women and girls,
the LGBTQIA+ community and people living with or affected by HIV/AIDS. There’s no catch. It’s just pure giving back.

JOIN THE VIVA GLAM MOVEMENT

OVER $500,000,000 RAISED GLOBALLY – AND COUNTING!

The 27th celebration of our iconic giveback program honours Keith Haring’s artistic and philanthropic legacy. Let’s keep GLAMMING. Let’s keep GIVING.

MADE TO MIX AND MATCH
3 SHADES. 100% DONATED. LIMITLESS COLOUR COMBOS.
Create infinite impactful looks with red, yellow and blue hues in Matte and Frost finishes that give back 100%.
Each exclusive work of Pop art comes animated in Keith Haring’s symbolic street-style imagery.
LIPSTICK / VIVA GLAM X KEITH HARING
IN CANAL BLUE
The first step to statement green lips
is applying a bold blue matte hue.
LIPSTICK / VIVA GLAM X KEITH HARING
IN ST. MARKS YELLOW
TAXI! Pop on this pearlescent, cab-coloured
Frost Lipstick to get glowing.
STATEMENT GREEN GLOW
In 27 years of VIVA GLAM, there’s never been a way
to glow green – until now. Get this historic lip look
with special-edition shades that give back 100%.
MADE TO MIX AND MATCH
3 SHADES. 100% DONATED. LIMITLESS COLOUR COMBOS.
Create infinite impactful looks with red, yellow and blue hues in Matte and Frost finishes that give back 100%.
Each exclusive work of Pop art comes animated in Keith Haring’s symbolic street-style imagery.
LIPSTICK / VIVA GLAM X KEITH HARING
IN CANAL BLUE
The first step to statement green lips
is applying a bold blue matte hue.
LIPSTICK / VIVA GLAM X KEITH HARING
IN RED HARING
Get artistic by layering on this vivid
red Matte Lipstick.
POWER PURPLE POUT
Starring two special-edition shades that
give back 100%, your purple lip look has never
been more powerful. Mix and matte now!
MADE TO MIX AND MATCH
3 SHADES. 100% DONATED. LIMITLESS COLOUR COMBOS.
Create infinite impactful looks with red, yellow and blue hues in Matte and Frost finishes that give back 100%.
Each exclusive work of Pop art comes animated in Keith Haring’s symbolic street-style imagery.
LIPSTICK / VIVA GLAM X KEITH HARING
IN RED HARING
Take a bite out of the Big Apple with
a vivid red Matte Lipstick.
LIPSTICK / VIVA GLAM X KEITH HARING
IN ST. MARKS YELLOW
Polish lips with this pearlescent,
taxi cab-coloured Frost Lipstick.
BOLD ORANGE OPULENCE
Orange you glad we made more than one special-
edition shade that gives back 100% this year? Serve
up an on-trend look with major impact instantly.

M·A·C VIVA GLAM

GET THE LIPSTICK THAT GIVES BACK 100%

CHANGING LIVES SINCE ’94

When you buy any VIVA GLAM Lipstick, we donate 100% of the selling price to local organizations supporting
women and girls, the LGBTQIA+ community and people living with or affected by HIV/AIDS.

Over
9,713 grants
given to 1,818
organizations
in 92 countries
viva glam
27 years of
giving a glam
OVER
$500,000,000
RAISED
GLOBALLY –
AND COUNTING!
viva glam
27 years of
giving a glam
OVER
19,000,000
LIVES CHANGED
AROUND THE
WORLD
viva glam
27 years of
giving a glam

LEARN MORE ABOUT OUR MISSION

EMPOWERING WOMEN & GIRLS

M·A·C VIVA GLAM partners with local organizations
to fight for equal rights and healthy futures for
women and girls, specifically around reproductive
and sexual health education.

SUPPORTING THE LGBTQIA+ COMMUNITY

M·A·C VIVA GLAM eliminates stigma and fights
for the empowerment of the LGBTQIA+ community,
specifically assisting homeless LGBTQIA+ youth
alongside regional organizations.

FIGHTING HIV/AIDS

M·A·C VIVA GLAM continues our mission
and confirms our commitment to ending HIV/AIDS,
one VIVA GLAM Lipstick at a time.

27 years OF
GIVING A GLAM!

SEE
OUR
HISTORY

The glammest highlights, legendary faces
and iconic shades from the feel-good history
of M·A·C VIVA GLAM.

SEE TIMELINE

M·A·C cares

Our purpose goes beyond the products we develop to the communities we serve and the planet we live in.
Join us in our ambition to drive impact, promote acceptance and inspire change toward a better future.

learn more

FREE SHIPPING WITH $25+! PLUS, FREE RETURNS

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