program, Back-To-M·A·C.

BACK-TO-M·A·C

M·A·C SHARES
YOUR
COMMITMENT
TO THE PLANET
YOUR
COMMITMENT
TO THE PLANET
We’re continuing to evolve our efforts toward helping reduce our environmental impact and remain dedicated to improving our longstanding pioneer take-back
program, Back-To-M·A·C.
program, Back-To-M·A·C.
30 YEARS OF
SUSTAINABLE
RECYCLING

DID YOU
KNOW...
KNOW...
Most makeup packaging isn't accepted by local kerbside recycling services, so we created the Back-To-M·A·C program over 30 years ago to help create a place for makeup packaging in the circular economy.
30 YEARS OF
SUSTAINABLE
RECYCLING

MORE THAN
74 TONNES
74 TONNES
of packaging has been returned and recycled across Australia and New Zealand over the last 5 years!
30 YEARS OF
SUSTAINABLE
RECYCLING

HOW
MUCH?!
MUCH?!
That's right! That's the equivalent of nearly 4.5 million lipsticks – and we're excited to keep the momentum going!
30 YEARS OF
SUSTAINABLE
RECYCLING
IMPROVING OUR SUSTAINABILITY FOR OVER 30 YEARS
Done with your M·A·C products? Return your clean, empty products in-store to recycle. What is not recycled is converted to energy. Be part of the solution for a more beautiful tomorrow – today!
HELP GIVE YOUR
OLD M·A·C
PRODUCT
For over 30 years, Back-To-M·A·C has recycled or recovered your used product packaging and, where possible, given the old plastic a second life. What cannot be recycled is converted to energy.
A SECOND LIFE


01
Return your clean, empty products to a participating M·A·C counter in-store.


02
If they can be recycled, they’ll be shredded, re-pelletised and used in the production of new products through our recycling partner, Close the Loop.


03
The packaging that cannot be recycled will be converted into energy. Nothing ends up in landfill.

GOING BEYOND
OUR PRODUCTS
Our plastic efforts go beyond our products.
We are proud to donate $100,000 to Plastics for Change
to enable the collection of over 550,000 pounds of plastic
(equivalent to 12,500,000 plastic bottles!) from our planet while
supporting approximately 200 plastic collectors and their
communities for one year with a host of social services.
OUR
WE ARE CONTINUING TO DESIGN OUR PRODUCTS WITH THE ENVIRONMENT IN MIND – MAKING SMARTER, MORE RESPONSIBLE PACKAGING CHOICES WITHOUT COMPROMISING OUR ICONIC PACKAGING AESTHETICS AND PERFORMANCE.
ENVIRONMENTAL
COMMITMENTS

M·A·C IS TAKING STEPS TO ADVANCE
SUSTAINABLE PACKAGING. TODAY,
MORE THAN 50% OF OUR PACKAGING*
IS RECYCLABLE, REFILLABLE, REUSABLE,
RECYCLED OR RECOVERABLE.
*BY WEIGHT
SUSTAINABLE PACKAGING. TODAY,
MORE THAN 50% OF OUR PACKAGING*
IS RECYCLABLE, REFILLABLE, REUSABLE,
RECYCLED OR RECOVERABLE.
*BY WEIGHT
50%+

OUR
TO USE RESPONSIBLY SOURCED PAPER PRODUCTS WHENEVER POSSIBLE.
AMBITION

CURRENTLY, 100% OF OUR FOREST-BASED FIBRE CARTONS ARE FSC CERTIFIED.
100%

50%
2025
WE ARE WORKING TO INCREASE THE AMOUNT OF POST-CONSUMER RECYCLED (PCR) MATERIAL IN OUR PACKAGING BY UP TO 50%, BY 2025.

OFFSETS
CARBON
CARBON
M·A·C COSMETICS OFFSETS CARBON EMISSIONS FROM AUSTRALIA ONLINE SHIPPING*
*THE ESTEE LAUDER COMPANIES INC. IS FUNDING EMISSION REDUCTION PROJECTS TO OFFSET CO2E EMISSIONS AS A RESULT OF DELIVERIES MADE FROM OUR M·A·C AUSTRALIA FULFILLMENT CENTRE TO OUR CONSUMERS' DELIVERY ADDRESSES.
START SENDING YOUR
EMPTIES BACK-TO-M·A·C
EMPTIES BACK-TO-M·A·C
WHILE OUR FREE PRODUCT INCENTIVE HAS COME TO AN END, OUR COMMITMENT TO BACK-TO-M.A.C REMAINS.
WE ENCOURAGE YOU TO CONTINUE TO BRING BACK YOUR EMPTIES IN-STORE TO BE PROCESSED THROUGH THE PROGRAM AND HOPE YOU'LL FOLLOW US FOR UPDATED AS WE FURTHER EVOLVE THE PROGRAM FOR GREATER ACTION AND IMPACT.
M·A·C
BEST-SELLERS
BEST-SELLERS
Look good with these Superstars now, then do good by returning them in-store when you’re done via Back-To-M·A·C.