Three models using Macximal Lipstick
More Colour. More Comfort
M·A·CXIMAL SILKY MATTE LIPSTICK

More power to HUE! Find your signature shade of our maxed out matte lipstick!


A new moisturising formula to give lips more colour, more comfort and more long-wear.

More Colour. More Comfort

M·A·CXIMAL SILKY MATTE LIPSTICK

More power to HUE! Find your signature shade of our maxed out matte lipstick!

A new moisturising formula to give lips more colour, more comfort and more long-wear

Teddy Forever

Teddy Forever
EMPOWER YOUR INNER ICON!
Take cues from the renowned shade, Velvet Teddy, with this limited-edition lineup.

SIGNATURE SHADES FOR ALL

YOUR PERSONALITIES

VELVET TEDDY

VELVET TEDDY

Sensual. Loyal. Universal.

RUBY WOO

RUBY WOO

Iconic. Bold. World-Famous.

CANDY YUM-YUM

CANDY YUM-YUM

Sweet. Sour. Shameless.

CHILI

CHILI

Spicy. Warm. Charismatic.

LADY DANGER

LADY DANGER

Dangerous. Energetic. Thrilling.

WHIRL

WHIRL

Assertive. Adaptable. Irresistible.

MAX OUT ON MORE

MORE COLOUR.
MORE COMFORT.
MORE LONGWEAR.
NO ONE DOES MATTE LIKE M·A·CXIMAL.

Now with a new silky matte finish, new luxe look and new all-day moisture – your signature shade
looks richer, feels better and lasts longer. You wanted more…so we gave you M·A·Cximal.

SHOP 40 SHADES
Macximal Lipsticks with ingredients
NO ONE DOES MATTE LIKE M·A·CXIMAL
Get more comfort with a creamy blend of coconut oil, organic shea butter and organic cocoa butter that conditions and nourishes lips.

I WEAR M·A·CXIMAL

MORE ON M·A·CXIMAL WITH TERRY BARBER

Explore the new luxe look, new moisturizing formula and MORE with Director of Makeup Artistry, Terry Barber.

WHAT DOES BEING M·A·CXIMAL
MEAN?

Find out what it’s like to live the M·A·Cximal life.

MEET YOUR M·A·CXIMAL

Explore our widest range of 40 famous and all-new shades to find your signature look.

WANT MORE HELP?

Chat with an expert

CHAT WITH AN EXPERT

Whether you have a burning beauty question, or you’re looking for a customised routine. Our makeup artists are here to help!

FREE SHIPPING WITH $60+ ORDERS

FREE SHIPPING ON $60+ ORDERS

Shop our trending makeup and skincare products with complimentary shipping on orders over $60. Plus, free samples of bestsellers with every order!

Find your nearest store

FIND YOUR NEAREST STORE

Stop by a store near you to speak to an artist for a tailored makeup or skincare routine.